Plenty of applications are available on Google Play Store and Apple’s app store. Approximately 2.6 million android applications and 2 million IOS applications are available on the play store and app store. The number is huge and there is a lot of competition that exist in this market and the number is increasing with every passing day. It is difficult for developers to take their place. They need a lot of effort and great marketing strategies to take their place. To be noticed in the viewer’s eye, the development has top burn the midnight oil. It is a challenging task to make your place and the more challenging is to get the app ranking by coming into the search on the app store. The key for this is to use strong app store optimization strategies on google play store and Apple app store. For getting the potential audience for your application, you need strong Application optimization strategies.

What is App Store Optimization?

The concept is somehow similar to Search Engine Optimization (SEO) but there is a difference between ASO and SEO.  To get into the google search results and ranked their webpages the internet marketers do SEO. ASO techniques are applied to the applications to get on top of the app search results. The truth is the actual algorithms of ASO and SEO are unknown by google and Apple there are regular variations and changes are applied to algorithms. But there are certain factors that help the applications and webpages to be ranked and shown in search results. By following the few tips and tricks you get the maximum downloads and viewer attention.

Here are the steps to improve the ASO for android and IOS applications.

The Title Should Be Descriptive

Little things bring great outcomes. The name of the application matters too much. The name of the application can do two main things. Firstly, it grasps user attention and secondly, it helps your application to come in the google ranking. Your application should be title relevant. Including the keywords in the title helps you to rank 10% higher than a normal title. Titles are handled in a different way in Google and Apple. There is a little difference in the procedure but the importance of the title is high in both the operating systems. The apple app store gives you the option to write the 300 characters for the title. The title should be unique, descriptive, and keyword-rich. The google play store allows you to write 30 characters in the title. However, the description section is separate in the google play store. Keywords help your application to show in search results but it doesn’t mean you will have bombarded your title with the keywords. Don’t just keep the algorithm in your mind. keep the aspect of user readability in your mind. The title should be human-readable and fulfill ranking requirements.

Wisely Choose the Keywords

Keywords are the game-changer for the application to be shown in the search bar. It is an important factor in ASO. Keyword handling is also different in android and iOS. In apple you can only write 100 keywords, this is why you have to be careful and more conscious about writing the keywords. In google, there is no specific field for keywords but you can write the description in 4000 words. Don’t stuff your description with keywords. Don’t repeat the words. An optimized description is the best approach for ASO. Online tools are available that helps you to get the best keywords that are engaging and bring the maximum traffic. Best Keywords in title and description increase the chance of the application to be ranked in the top 20. This is a crucial and interesting step in ASO.