The Application Should Be Described Carefully

Put a strong, audience catching description of your application. The description is the dealing point between you and your potential. Either make it or lose it. Description decides that the viewer will download the application or not. Therefore, it is considered much important in App Store Optimization. Assume that the user does know nothing about the application except the name while writing the description. Think from a user perspective and rather than a developer perspective. Does the description cover the outline of what the app does? How it solves the problem? How it makes a user’s life easy? The description is the perfect guide for the user to see at first. Add descriptive screenshots. It is more appealing and gains the user’s attention. This will encourage the maximum downloads and in return boost the ranking.

Showcase the Quality Screenshots

It is concluded in research that the user only takes 7 seconds to decide to download or not download the application. It depends on your strategy what impression you left on the viewer. If the display and graphics didn’t attract the customers, then you are at loss. You lose the landed customer on your application. Display high-quality screenshots, because it makes difference. It is considered the second most influential factor in the downloading of the application. It is the engaging part of the application, carefully pay attention to it.

Choose the Right Category

It is also a good approach to place your application on rank. Choosing the right category helps the both user and the developer. Putting the app in the right category helps the user to find it easily. If the applications fit in more than one category, then consider other aspects. For example, pick the category that best fits your application. Secondly, check the category with less competition. It also increases the chance to get in the ranking. You can also check the worth of the application, put it in the lower one. Maybe you get the advantage. If you place your application in the wrong category, it can be problematic for you. Apple review all the application before submitting, so if the application is placed in the wrong category, you are immediately rejected and will bear a loss.

Be Focus for the Icon Design

Downloads of the application and ranking are directly related. The popularity of the application depends on the downloads. Engaging design and icon are very important. It is the most observable thing at first glance. It decides the image. Therefore, choose it carefully. As the icon plays role in downloads so we can get the idea that getting a perfect engaging icon is also not easy. It is of course a crucial part of the ASO. It is more like judging a book by its cover. Unique, engaging, and eye captivating icon grab the more attention of the audience. The visually appealing icon is useful. To be on the safer side and perceiving that downloads depend on the icon, then choose it wisely. Avoid copying others’ icon, otherwise, you will be in trouble.

Evaluate the Application Frequently

If you are not happy with the productivity of the application, then it’s time to work more on it.  Look at the metadata, do some assessment, and commit the changes. Little improvement in the application may help you get better results. Make changes, observe for a few days, and again make changes. The cycle helps you to get the position in the ranking. When you avoid changes and rely on only the first release, your app falls in the search and does not show to the user. To get better results, work more and more.